Vellora Jewelry

From our craftsmen to our customers to their
love ones and up to their generations

A brief History

We trace our roots back to the beginning of jewelry making in the early 1920s in Meycauayan, Bulacan, where the early generation of our family line pioneered fine jewelry craftsmanship. This skill and passion was then passed on from generation to generation, and today at Vellora, we continue the family’s love, passion, dedication, and strong commitment to the jewelry artistry. With our long family tradition always in mind, we continue to strive for new advancements in jewelry business and production, combining technology with skilled craftsmanship, talent, and long experience in the industry.

Mission & Vision


As we continue our bloodline’s knowledge on crafting fine jewelries, we ensure that it’s not just about creating high-valued jewelries, but it’s also about creating prized memories through a treasured piece of jewelry.


Our mission is to inspire moments of love and joy to everyone involved in every piece of art that we create—from our craftsmen to our customers and their loved ones, including their future generations that will be the next carriers of our pieces.


We envision our brand to bring exquisitely designed jewelry that will leave a mark of happiness to our customers through each piece’s craftsmanship. Our hope is to carry this approach as we create mutual and enduring value with our customers and suppliers, while contributing to a more sustainable planet.


Create a mutual and enduring value with customers & suppliers.


Contribute to a more sustainable planet.

Core Values

At Vellora, we uphold our core values to provide us direction and guidance for every experience we create and encounter. From engaging with customers, to how we operate our business, having our core values defined and aligned ensures that we remain true to our values at work and in our daily lives. In an effort to always ensure we are evolving with our business and growing as individuals, we gave our core values a bit of an update. These new core values truly represents who we are as a company, and we believe that these guiding principles will carry us forward into a future filled with possibilities, success, and gratitude.


We are friendly, respectful, and kind to ourselves, our team members, and our customers.


Our goldsmiths can create any custom masterpiece, and we work with you every step of the way to ensure your design is exactly how you envisioned it.


We embrace changes and strive for innovation.


We conduct ourselves in an honest, trustworthy, and ethical manner at all times.


We are totally dedicated to the pursuit of perfection.


We are committed to protecting the environment, and maintaining respectful relations with our customers, partners, suppliers, employees, and communities.


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